7 Benefits of Motion Graphics Videos for Businesses

7 Benefits of Motion Graphics Videos for Businesses
7 Benefits of Motion Graphics Videos for Businesses


Motion graphics are animated graphic design that creates an illusion of movement. Graphic designers combine these pieces of digital footage or animation with audio for different multimedia assignments.

While there are different content forms to engage the viewers, motion graphic visuals are specifically suitable for brands looking to narrate compelling stories. The businesses of these present times are using the process generously for marketing their products and services.

The customers of the present times desire immediate information. Also, they want to receive desired information in the best possible manner. And this is where motion graphics come in. It goes a long way in increasing the personality and recognition of a brand.

Here are the seven benefits that make motion graphic videos perfectly suitable for brand building and storytelling.

Improves the Online Visibility of a Brand

Start-ups and small businesses need to consider several factors before getting a firm hold on the market. They need to analyze the most cost-effective ways of marketing their products and services to get maximum visibility online.

The majority of the customers in these present times are into buying products and services they need online. Hence, it has become crucial for businesses to gain optimal visibility of their products online.

Motion graphics videos help in boosting a brand's visibility. These videos do not just attract traffic but even keep the customers hooked till the end. That's because they are animated videos containing moving images and visuals that catch the viewers' attention.

Simplifies Complex Topics

One of the most significant benefits of using motion graphics videos are one that you can easily simplify the most complicated topics and concepts for the viewers to understand. This way, you can even add expected value to the content.

Motion graphics videos are engaging visuals containing characters, diagrams, and interesting illustrations for the viewers. The viewers consume this type of content quicker than written blog posts, where they need to invest a lot of valuable time to consume the required information.

Data visualization, statistics, physics, chemistry, IoT or the internet of things, and various other complicated and boring topics can easily be simplified for the viewers with the use of motion graphics.

And yes, consuming such tough subjects will not take much time for the viewers. It is also worth noting that the human brain processes visual data 60000x faster in comparison to textual matter, and motion graphics videos make things easier in this context.

Facilitates Branding

Motion graphics videos have this amazing ability to demonstrate the truth about a brand and its products in the simplest way possible. You can present everything relevant to your brand in an entertaining and crispy manner.

Such videos catapult the trustworthy image of a brand to an elevated level. This is something that the other marketing trends are unable to do. Such videos are great at creating an emotional connection with the viewers to an extent where the viewers are more than happy to be related to the brands in some way or the other.

Motion graphics videos help the new businesses looking to empower their brand in the market. This is one animation style businesses can leverage to educate and inform their audience without making them yawn.

Helps Businesses in Representing Abstract Ideas Visually

Perhaps, one of the greatest advantages of using motion graphics videos for businesses is the ease that you get in capturing abstract ideas visually. Aiming the camera and going live is more straightforward than shooting an animated video.

But what if you are looking to demonstrate something really abstract like Bitcoin or if you are looking to capture something really big such as global logistics? What about capturing something as small as the working of a microprocessor? These are real challenges that can only be met with the use of motion graphics videos.

With animated graphic design videos, you will get the ability to capture the most abstract and hard-to-present concepts quite easily on-screen and that too without any kind of constraints.

Perfect for Visually Weak Products

For products or services that do not have a very strong visual appeal, for instance- an application or a technology element or software; in that case, motion graphics videos can prove to be effective.

By the use of these videos, businesses can easily brand their products and services in a way that even the visually weakest products become appealing. Motion graphics have become increasingly significant for marketing and branding in this digital era where people crave quality, quantity, and appeal.

Businesses that use consistent and careful animation and graphics for presenting their visual identity are able to offer an immersive product experience to their customers. These videos are powerful stuff with the ability to build business giants.

Cost and Time-Effective

Motion graphics videos and illustrations are highly effective when used as marketing solutions for increasing engagement and driving desired conversions from the target audience. They come filled with audio content, illustrations, and designs that can drive higher conversions compared to the other content formats. Hence they bring in greater returns on investment too.

Since there is huge competition in the market, businesses hardly have the time to engage and attract audiences with their content. In such times, motion graphics videos come to the rescue of the businesses in that they do not take much time in bringing the actual message right in front of the viewers.

Perfectly Suited for Varied Goals and Platforms

Irrespective of the platform chosen for content publishing, motion graphics videos are highly effective and customizable for varied advertising, branding, and marketing objectives. They also work for varied platforms with several formats available for producing content.

There is an endless pool of scopes that users can take advantage of with professional and highly customized motion graphics videos.


By now, it might be clear to you that you can add good value to your business and the branding of your products and services by using motion graphics videos. However, before choosing the right kind of motion graphics video, you must define your business objectives.


Alex Carey

Outstanding journey in Microsoft Technologies (ASP.Net, C#, SQL Programming, WPF, Silverlight, WCF etc.), client side technologies AngularJS, KnockoutJS, Javascript, Ajax Calls, Json and Hybrid apps etc. I love to devote free time in writing, blogging, social networking and adventurous life

Post A Comment: