5 Uses for UPC Codes Beyond Just Product Identification?

Learn about how to use universal UPC product codes in your marketing strategies
5 Uses for UPC Codes Beyond Just Product Identification


UPC codes, or Universal Product Codes, were first introduced in the 1970s as a way to scan and identify products at the checkout counter. But did you know that there are many other ways to use UPC codes beyond just product identification? Here are five ways you can use UPC codes in your business.

What are UPC codes and what do they look like?

UPC codes, or Universal Product Codes, are barcodes used to identify products. They usually have 12 digits and look like this:

The first six digits are the manufacturer's identification number, and the remaining six digits represent the product's specific identifier. UPC codes can be scanned at checkout to track purchases and inventory.

Inventory Management

UPC codes can help you track inventory levels and stockouts. When merchandise is scanned at the point of sale, the code is read and automatically enters into your inventory tracking system. This helps to ensure that you always have enough stock on hand and avoid running out of products.

Price Checking

If a customer has a question about a price, store employees can use the UPC code to quickly find out if there’s been a mistake.  This can help to avoid confusion and save time.

UPC codes can also be used to track prices over time. This can help you identify products that are selling well and adjust your prices accordingly.

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Pricing is a critical part of any business, so using UPC codes to track prices is a valuable tool.

Coupons and Promotions

You can create unique coupon codes that are associated with specific products or product lines. When customers scan the product’s UPC code at checkout, they will automatically be charged the discounted price. This is a great way to run promotions and increase sales.

You can also use UPC codes in conjunction with QR codes for even more promotional power.

Customer Loyalty

Reward your customers for their loyalty by offering special discounts or bonus points when they scan their favorite products’ UPC codes. This can encourage them to keep coming back to your store and buy more products.

You can also use UPC codes in conjunction with QR codes for even more promotional power.

Tracking and Analysis

UPC codes can be used to track the success of marketing campaigns. By scanning UPC codes, you can see which products are being sold as a result of your marketing efforts. This information can help you fine-tune your campaigns and increase their effectiveness.

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How to Scan UPC Codes with a Smartphone?

UPC Codes are unique product identifiers used by stores and manufacturers. The codes can be scanned with a smartphone to get more information about the product, such as where it was made and what ingredients are included. To scan a UPC Code with your smartphone, open the camera app and point the phone at the code.

Final Words

UPC codes are a valuable tool for tracking products, but they can also be used for other purposes. By understanding the different ways that UPC codes can be used, businesses can find new and innovative ways to use them to their advantage.


Alex Carey

Outstanding journey in Microsoft Technologies (ASP.Net, C#, SQL Programming, WPF, Silverlight, WCF etc.), client side technologies AngularJS, KnockoutJS, Javascript, Ajax Calls, Json and Hybrid apps etc. I love to devote free time in writing, blogging, social networking and adventurous life

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